The fear of missing out (FOMO) is something that we’ve all experienced, whether it’s seeing your friends posting about the great party that you haven’t gone to, or worrying about choosing the wrong thing on the menu at a restaurant. Humans naturally want to be a part of things and to know what is going on and when.
So, how can you go about using this to increase your event ticket sales? We’ve put together our top tips below…
Make your event unique
This may sound like an obvious one, but to generate excitement around your event, you need to incorporate something different that guests can’t find anywhere else.
So, whether you can secure some special guests, host your venue somewhere with unique features, or incorporate something completely different into your event, these aspects will help you generate excitement around your event. This excitement will leave people feeling as though they will miss out if they don’t purchase tickets to your event.
Use social media
Social media is used by almost everybody these days. Generate FOMO amongst your followers by posting regular content showcasing the collective excitement surrounding your event. Plus, you can pull all of these posts together in one place by using a hashtag relating to your event.
Harness the power of word-of-mouth marketing
Word-of-mouth marketing means that your event fans will help you with your promotions by talking to their friends and family about it. Word-of-mouth marketing can be extremely effective for generating interest in your event since 92% of people trust recommendations from friends and family over any other type of advertising.
In order to get people talking about your event, you need to do something different that other events don’t. No one is going to chat with each other about the less exciting details of your event, therefore it’s a good idea to come up with something unique that will get people talking
You can find out more about word of mouth marketing here.
Organise a flash sale
Nothing creates the fear of missing out more than creating a flash sale that won’t be around for long. Flash sales are an instant, one-time-only time-sensitive discount that is proven to drive people to purchase. Make your flash sale a significant discount which is only offered for very short space of time, and you’ll be able to create a high level of FOMO amongst the people interested in your event!
However, it’s important to keep in mind that a successful flash sale requires a well-run marketing campaign to alert your target audience effectively. Therefore, flash sales should be a part of your wider event marketing campaign.
Gradually release your event details
Release small snippets of what people can expect in the weeks leading up to your event, whether it’s on your social media accounts, emails or your website. Announcing small details gradually can really vamp up the FOMO in your audience, encouraging them to purchase their ticket before it’s too late!