After your event, it’s important to reflect on your performance and to work out where you could improve in the future. A great way of laying out all your stats, data and information is to put it all into an event report that you can send out to your internal team, sponsors or any stakeholders you have.
Read on to find out more about writing a post-event report.
What exactly is a post-event report?
A post-event report pulls together all the relevant information and data that has been gathered over the course of your event. Event reports are extremely useful for evaluating the success of your event based on metrics and key performance indicators (KPIs). Going forward, these reposts and the trends revealed by them can help you to organise even more successful events in the future.
What should you include in an event report?
Now that you understand what an event report is and why it’s important, you’re probably wondering what you’re supposed to include in yours. Whether you’re sending the report to sponsors and stakeholders, or it’s just being shared within your team, there are a few key elements you need to include in your report.
Firstly, you should include the results of your attendee survey. Whether you send a follow-up email, ask questions via social media or send out a survey, gathering the opinions of those who attended your event is really important. You should include these findings into your report as they can provide useful insight into what people liked and disliked about your event.
In addition, you should include information relating to the exhibitors, speakers and performers you had at your event. What were the most attended sessions at your conference? Or what food stall sold the most meals? Including this information can help you understand what worked well at your event and what wasn’t as successful as you may have thought it would be.
Next, you need to look at your event venue and location. Were all your needs met? Was there the right amount of room for your attendees? Were there any unforeseen issues with the venue you chose? Including information relating to your venue and location will help you make sure you chose the right venue for your events in the future.
Finally, you should include the key performance indicators (KPIs) that are important to you. These could relate to your marketing activities, ticket sales and any other metrics you want to measure. You can find out more about KPI’s here.
How do you write the introduction to your report?
When it comes to writing the introduction to your report, you should explain what your event was and what the purpose of the report is. Understanding the reasons your event took place and what you were trying to achieve is vital for measuring whether or not you achieved these goals. So, try to include the initial objectives of your event in your introduction.
How should you conclude the report?
Finally, once you’ve analysed and outlined the key insights and your recommendations for future events, you need to end with a conclusion. The conclusion should be a short summary of what areas went well and what areas need working on in the future.
Here at Winter Gardens, our team are on hand to help you plan the finer details of your event. We provide a range of complementary services to help event planners to organise the perfect event at one of our venues. You can find out more about our range of services here.