There’s no doubt about it, promoting an event can be hard work, with the usual social media and content strategies hardly being quick or easy to carry out.
When it comes to social media marketing, most event organisers want to generate as many likes and shares as they possibly can on their posts leading up to the event. However, there’s one important thing that this doesn’t take into consideration: people’s emotional reactions to the ads promoting your event.
Most marketing efforts for your event will revolve around word-of-mouth marketing. After all, almost every event organiser wants to get people talking about your event.
Below are some of the main reasons why you should focus your efforts on getting people talking about your event.
More recommendations will attract more attendees
When other people talk about your event and their intention of buying tickets and attending, this increases the chances of getting more attendees without any effort from you. Word-of-mouth marketing actually means that your event “fans” will do the promotion for you. What’s more, it’s likely to be extremely effective since 92% of people trust recommendations from friends and family over any other type of advertising.
Your event will gain more attention and momentum
Of course, word-of-mouth isn’t just a great way to attract more attendees, but it can also create a hype around your event. When people are talking about your event, you have more chances of creating momentum and excitement. You may even be able to get better access to influencers or media coverage.
Recommendations can help to build a community
Word-of-mouth marketing doesn’t just help achieve short-term goals, but it can also be extremely beneficial for your future events. The people who are talking to others about your event will eventually help to form a community of people who consistently attend any of your events and conferences.
So now that we understand the benefits, how can you actually go about increasing your word-of-mouth advertising? Well, below are some of the best strategies you can use…
Give people something to talk about
In order to get people talking about your event, you need to design specific topics and create something different that other events don’t have. No one is going to chat with each other about the boring details of your event, therefore it’s a good idea to come up with something unique that will get people talking
Help spread the word
Things don’t just happen by themselves, you must do what you can to help to spread the word about your event. Encouraging people to share and tag their friends in your posts is a good place to start!
Get involved in the conversation
If you’re not responsive or don’t participate in two-way conversations about your event, this won’t reflect well on you as an event organiser and will look like you don’t care about the event or its attendees. It’s important to take part in any conversations concerning your event, particularly over social media. This can help to keep people talking about your event and may even lead to an increase in attendees.
Word-of-mouth marketing is a great tool that isn’t just one of the most effective marketing strategies, it also doesn’t cost you a penny. Win-win!