No matter how great the concept of an event is, they rarely ever sell themselves. Because of this, event organisers need to spend time implementing a marketing strategy in order to promote their event to their target audience. Event marketing is vital to the success of an event for a number of reasons.
What is event marketing?
Event marketing is all about the tools, techniques and channels that event organisers use to promote their event, usually with the aim of getting them to buy tickets and attend the event. Simply put, it’s about making people aware that the event is taking place and persuading them to buy a ticket.
Why is event marketing important?
Event marketing is important as it makes people aware that the event is taking place, persuades people to buy tickets and then ensures that attendees are engaged throughout. Without implementing a marketing strategy, you can’t expect to attract the number of attendees you want at your event, simply because they won’t know it’s taking place.
Event marketing should be carried out throughout each stage of the event in order to maximise event success.
Before you start promoting your event, it’s important to make sure you’ve identified what your goals are. For some, it may be driving ticket sales. For others, it may be creating a buzz and getting people talking about the event. But for most, it will be a combination of the two.
Once you’ve decided what you’re trying to achieve you can go about marketing your event. This can be done in a number of ways, such as through social media and email marketing. If properly carried out, your pre-event marketing campaign will generate interest in your event, get people talking, lead to ticket sales and help to create a buzz.
During the event
On the day of your event, if your event marketing has been carried out effectively, you should have a venue full of eager attendees. However, your marketing activities shouldn’t stop on the day of your event.
It’s crucial that you continue promoting the event throughout its duration to keep attendees interested and maintain the buzz. Keeping your attendees engaged throughout the event is important as they’ll be more inclined to attend your events in the future, as well as recommend them to their friends and family.
Your event might be over, but your marketing activities should continue. It’s a good idea to take all of your promotional efforts and close out the event in a way that is beneficial to events you host in the future.
A good way to gather information about your attendees' opinions on your event is through surveys. The findings from your survey can be very beneficial in helping you understand what areas of your event went well and what aspects can be improved on in the future.
Promoting your event can be an enormous task, and arguably one of the most important aspects of hosting an event. However, marketing your event effectively can contribute hugely to making it a success, it’s vital for raising awareness of the event, selling tickets, creating a buzz, keeping attendees engaged and identifying how you can improve your events in the future.
Here at Winter Gardens Blackpool, our internal team are well versed in event marketing and can help to maximise interest on both a national and local scale. We have a number of marketing channels at our disposal that we can utilise to promote your event, including our well subscribed social media channels, emails to our database and printed collateral.
Not only can we help to spread the word about your event, but we also understand the power of the Winter Gardens brand and how to leverage this to lend the events held within additional reputation and credibility.
To find out more about our marketing support service or to arrange a venue tour, contact our team on 01254 629700 or email us at [email protected]