If you are an event marketer, video should be a part of the content that you are already including within your content strategy. Statistics have proven that consumers favour branded video content across social media platforms over photos and text posts.
With the event planned and the date set, the hard work starts months in advance and having a strong video content strategy in place can help to provide your event with stand-out status and receive encouraging engagement across the board.
Here are a few tips that you can use to make sure that you are using video content effectively to add to the success of your event.
The statistics have shown that companies who include video in their content strategies receive more web traffic than this which don't. A well-thought-out video content strategy can help to accelerate your buyers' journey, but only if the video production itself is up to scratch.
When it comes to producing and editing the videos, you have a number of options. You could outsource the video work to an external company and have them look after your video content for you. However, this can become a long, drawn-out process and can also prove to be costly.
With the advance in technology, it has never been easier to create high-quality video content from your own mobile device. Apps such as Animoto and Magisto mean that putting together a professional-looking video can be done painlessly and, in some cases, within an hour.
Plan in advance and keep things simple
This goes hand-in-hand with working efficiently. If you think that something is going to become a time drain and could stretch your resources, try to find an alternative option to keep your event planning and video content strategy as simple as possible.
There are a number of apps and platforms that can allow you to work closely with colleagues on a plan for different aspects of your event.
In terms of the video content that you plan to use, you need to decide on what your followers would like to see. Whilst your event is underway, be sure to capture footage of the key speakers, key quotes and some shots of the audience. These sort of clips can be really useful for including in your post-event review.
Reach a wider audience
Research carried out by Small Biz Trends found that a video shared on social media can result in 1200% more shares than a photo or text post equivalent. Including videos in your event content strategy can help to generate a much wider exposure, however, it’s important that you are utilising all of the relevant platforms to get your videos seen.
Videos on social media platforms such as Facebook and Instagram are ideal outlets for sharing your video content and often perform well. One thing to note is that each platform is unique and therefore videos should be tailored to each. Videos that perform well on Instagram are short and snappy, whilst Facebook does have the potential to reach a wider audience.
In addition to sharing your content on social media, don’t disregard other digital platforms. If you regularly send out emails to your subscribers then embedding a relevant video into the email can help to increase the number of people that click through to your website.
You could also add a video to the landing page on your event website, another proven method of increasing conversions.
Boost engagement levels
Hopefully, the hard work on implementing a successful video content strategy for your event has gone to plan and your audience is becoming increasingly engaged with your brand. Of course, sharing video content through your social media pages can help to attract new likes and followers, but the end goal is for your videos to get your audience talking.
The key to a successful event video content strategy is to ensure that you keep things as simple as possible and think about what your audience wants to see.
Winter Gardens can provide support with all aspects of event organisation, from ticketing and catering to entertainment and marketing. Give our team a call on 01253 625252 to discuss your next conference or event.