When it comes to planning an event, there are many things you need to think about. From the venue itself and attracting attendees through to various promotions and event logistics, the list goes on and on. The best and most successful events don’t just end when the doors shut at the end of the day, they continue to engage with attendees afterwards too!
After the event is the perfect time to gather feedback on areas you did well and areas that you can improve upon in the future. Below we’ve got some tips and tricks for maximising event feedback through surveys.
Making the most of event feedback
Whether you’re hosting a large conference, a fundraising event or an annual gala, you obviously care about what you’re attendees thought of your event and the impression you gave them. Often, event staff spend so much time and effort on organising and hosting the event that the post-event time period gets hardly any thought or attention.
Surveys are a really great way of getting your attendees thoughts and feelings without spending too much of your time and effort in the process. The great thing about post-event surveys is that they’re simple to create and easy to distribute, plus they can provide you with some pretty useful information about how your event could improve.
To make it even easier for you, here are some of the main questions that you can include in your survey:
- Are you likely to participate in one of our events in the future?
- How likely are you to recommend our event to a friend or family member?
- Why did you choose to attend our event?
- Did our event meet your expectations? Why or why not?
- How would you rate our speakers?
- Did you find the event venue suitable and easily accessible?
- What was your favourite part of the event?
- How were the food and drink options?
- How could we improve our event in the future?
Top tips for gathering attendee feedback
Below are some of our top tips that you can use to get relevant and beneficial information from those who attended your event.
Don’t hang around
Ask attendees about there experience shortly after the event while the experience is fresh in their mind. Waiting too long can result in less accurate information as well as fewer people filling in the surveys you sent out.
Include images or videos in your survey
This is a great way to frame your questions and get more relevant feedback. Sometimes people could be distracted at certain parts of your event, or they may have missed some parts of it. So by including images you can capture peoples attention and remind them of which part of the event the question is referring to.
Make sure your event surveys work well on mobile devices
Most people nowadays use their mobile phones more than their laptops or computers, therefore you need to make sure that your survey works well on a mobile device.
Keep your survey design on-brand
You no doubt worked really hard to create a good in-person experience for your event attendees. Keep it consistent by sending out a branded survey that leaves a great impression with your delegates.
Promote your next event
Post-event surveys are great for re-engaging attendees and encouraging follow-up action. You could even offer a discount for those who sign up to your event early. This is a great way for getting your satisfied attendees to sign up for your future events.
Ask questions that produce measurable data
Limit the answers to your survey questions to a maximum of six options, any more than this can overwhelm event attendees and can make it hard for you to process any meaningful data.
The next time you’re planning an event, pay some thought to what you’re going to do after the event to keep your attendees engaged, find ways to improve and encourage people to sign up for your future events.
Here at Winter Gardens, our team have vast amounts of industry knowledge and experience and are able to provide a range of different services to event organisers. To find out more about how we can help you, give us a call on 01254 629700 or email [email protected].