Event Finder

Since we’re coming to the end of another year, we thought now would be a great time to share some New Years Resolution ideas for event organisers to have even better event success in 2020!

Read on to find out more...

Pay more attention to event data

As boring as it can be, analysing your data can hold some serious benefits in the long run! Looking at which marketing channels have brought the most sales, or finding out the demographics of your attendees are just some simple forms of data which can be used to your advantage for future events that you hold. 

So, in the New Year, have a look at some of the data from your previous events and think about how you could utilise the knowledge to further improve your event organising in the future.

Track ROI and event success more closely

This links in nicely with paying more attention to your event data, tracking ROI is absolutely key for understanding how successful your event is being and improving accordingly in the future.

When it comes to measuring your ROI, you need to understand what you are trying to achieve and attach metrics to these objectives. These metrics can then be measured in order to better understand your events ROI.

Before setting your New Years Resolution, read our blog post about calculating your ROI here

Read more industry news

Keeping on top of industry news updates and any relevant blogs can really help with running successful events. There is a huge amount of content online relating to the events industry where event organisers can find a variety of tips and tricks for improving every aspect of organising an event.

Not only can reading more content be good for advice, but it can also help to gain a better understanding of the industry in general and any trends that are occurring.

Embrace new technology

From automation to virtual reality, technology these days is extremely advanced as we all know, it’s also changing the event industry for the better. Embracing and implementing some new technology into your event would be a fantastic New Years Resolution which could bring many benefits to the quality and performance of your events. 

Experiment with live streaming

Live streaming can be really effective for events, in fact, according to Digitell, 30% of people that watch a live stream of an event end up attending the next one. You may have heard that live streaming events are expensive to run, however, with tools such as Facebook Live, this is simply not the case.

So, if you are hosting an event in 2020, try experimenting with live streaming. This doesn’t mean you need to stream the entire event, you could start small and stream some key aspects. 

Closing thoughts

The New Year is a great time to make some improvements and set some objectives in all areas of your life. We hope this has given you some ideas as to how you can improve your event performance and generate more revenue in 2020. 

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Here at Winter Gardens, we have a range of different event spaces to suit all conferences and events. Find out more about our range of spaces here and get in touch to book the perfect venue for your event in 2020. 

@WGBpl

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