Event Finder

The events industry is a very competitive one, with such a wide variety of event types, sponsors have a huge choice of events they can invest in. Therefore, you need to set your sponsorship proposal apart from others in order to gain the sponsors you’re looking for. 

So how do you go about creating a proposal that will win the heart of event sponsors? Firstly you need to figure out what you’re looking for from a sponsor and what you can offer them in return. For example, are you looking for money to fund the event? Or are you more interested in being supplied with some branded merchandise? Once you know what you’re looking for and why your prospects should go for it, you can start to work on your proposal.

Read on to find out how to create an impactful event sponsorship proposal.

What to include in your sponsorship proposal

Put simply, your proposal needs to answer the following questions -

  • Why should an organisation consider making an investment in your event?
  • Why does this partnership make sense? Eg. do you have a similar target audience?
  • What needs to be accomplished to make the partnership mutually beneficial?

Below are the main points you need to include in your event proposal…


Reaching out to your event attendees is the main reason most sponsors will want to be a part of your event. Whether it’s because they want to increase brand recognition, gain new leads or simply reach a wider target audience, sponsors will want to know that your audience is the right one for them.

So, try to include some demographic information about your audience, eg. name, age, gender, income, and any other specific information you can find. If you’ve hosted similar events in the past, you can simply look at your previous audiences. 

What you want from your sponsor

While money might be the main thing you think of when it comes to sponsorship, there are actually a number of other things your event sponsor could give to help your event. For example, maybe your ideal sponsor will be a beverage company who can provide all the refreshments at your event.

Your event sponsorship proposal should include specific information in terms of how your sponsor can contribute to your event.

Your experience

Your prospects are going to want to make sure that you know what you’re doing, so present to them some information about previous events you’ve hosted and how it was a success.  Demonstrate the results you’re reached and relate these back to how you can benefit the sponsor. 

Any extra perks included

Any additional extras that your sponsors can expect are always going to be a bonus, whether it’s ticket discounts or additional brand exposure, be sure to include it in your proposal.

Putting together your proposal

Once you know everything that you want to include, you need to figure out how you’re going to organise the information into one attention-grabbing and comprehensive proposal.

However, it’s really important that you make the content easy to read and not too long as this can put many sponsors off.


Here at Winter Gardens, we provide a range of complimentary event services to organisers hosting an event at one of our venues. Talk to a member of our team today and find out how we can help to enhance your event and shoulder some of the pressure that comes along with organising any event.


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