One of the key challenges that many businesses face when attending big conferences or exhibitions is how to stand out from the crowd and attract more people to their exhibition stand. After all, the more visitors you get to your stand, the more opportunities you have to convert new customers!
Sounds simple right? The difficulty, however, is that every single business at the event is trying to do the exact same thing as you are. So, how can you maximise the chances of more people visiting your stand than those of other brands?
Below are our top tips for driving stand footfall and increasing the number of leads you take away with you from your next conference.
Arrange a scheduled talk or discussion
During a busy conference, most people will walk around the tour more than once to make sure they haven’t missed anything they’re interested in. A really great way to make sure that people come back to your stand is to arrange a scheduled talk.
You could offer to teach people a new skill or maybe even conduct a live product demonstration. Providing people with interesting and engaging content is a great way to add value to your prospects and to encourage more people to engage with your brand.
Plus, as an added bonus, hosting an on-stand event can help to create a buzz around your exhibition stand, which can naturally help to increase footfall from the surrounding areas.
Provide your prospects with refreshments
Trade shows and exhibitions tend to be long and quite tiring days, so serving coffees and other refreshments, or even just a place to sit down is a great way to attract more people to your stand.
Plus, offering someone a drink creates the perfect opportunity for your sales team to break the ice and to chat to prospects about your product or service.
Create a video display
Video is becoming increasingly popular and can be used as a really powerful marketing tool, with around 59% of business executives preferring video over text. So, why not make the most of this and create a video display on your exhibition stand?
Moving images will catch the attention of prospects and engaging content will help to draw them in to take a closer look. Plus, as well as being initially eye-catching, a well-made video on a big screen will enable you to communicate your messages easily and quickly to people passing by.
A smart and enticing stand design
You should think of your event stand as the front door to your shop. People are going to walk past, have a look and then decide whether or not they want to look inside. Therefore, making sure that your stand is visually appealing and professional-looking is a great way to encourage more people to stop by.
Equally, a dull or cheap looking stand space is going to reflect negatively on your brand. So, it’s definitely worth investing in a professional-looking stand that reflects your brand.
Create a communal workstation
Providing free wifi alongside a place to sit, check emails and re-charge devices is a great way of increasing the number of visitors to your stand. Of course, there may be a few people who visit purely to use your WiFi, but generally speaking, most people will be happy to take the time to speak to your sales team as well.
Plus, a work station also provides the perfect place for your sales team to interact with prospects and potentially convert them.
So there you have it, our top tips for increasing the number of people who visit your exhibition stand.
Our team at Winter Gardens are well versed in event marketing and provide a range of services to help you plan your event. Find out more on our website or email [email protected] to speak to a member of our team.